TRAX TOKYO – Trax Tokyo

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HISTORY OF TRAX TOKYO

TRAX TOKYO ─"Living between culture and luxury."

高品質フィーチャー画像 (ロレックス × HIPHOPアーティスト)

カルチャーを通じてROLEXを知る。

ROLEXがHIPHOPのアイコンとなった詳細なストーリーは、アメリカの社会状況、高級時計の歴史、ヒップホップ文化の成長、自己表現の進化が複雑に絡み合った現象...

Tiffany Titans by Pharrell Williams

今注目の"見せるジュエリー"最前線。

近年、一点物のアートピースとしてのジュエリーが世界中で脚光を浴びています。ハイブランドや独自性のあるクリエイターによる"身につける芸術"が、個性やストーリーを求める層に圧倒的な支持を受けています...

-The story behind the birth of TRAX TOKYO

"From a corner of LA to the heart of Ginza."

The story of a man who decided to live his life through jewelry and watches.

Jewelry and luxury watches now sparkle in the prime location of Ginza.
Behind all of this is a real story that began in a remote corner of Los Angeles.

In 2001, Hideki "Mike" Kawaguchi moved to Los Angeles during his senior year of college. His first job was a part-time job at a secondhand clothing store called Atomic Garage in Melrose. With an hourly wage of around $6, it wasn't easy living...